CHITA launches Elora reclining sofa with Paris design studio

CHITA Living has introduced the Elora Cloud-Soft Deep Lounge Reclining Sofa, a collaboration with Paris-based Joly Design Studio that aims to pair European minimalism with everyday comfort. The new sofa is available now and adds a reclining model to CHITA’s wider home-furniture lineup.

Why it matters: - The Elora expands CHITA Living’s assortment with a reclining sofa designed to look more refined in the home. - The launch leans into a broader shift toward furniture that combines comfort, space-saving features and a cleaner silhouette. - The collaboration brings a Paris-based design perspective into a product category often driven more by function than form.

What happened: - CHITA Living launched the Elora Cloud-Soft Deep Lounge Reclining Sofa in collaboration with Joly Design Studio. - The announcement was made Sept. 4, 2026. - The sofa is now available through CHITA Living at chitaliving.com. - The model is offered in Wheat and Sage Green. - CHITA listed media contact information for Anna Kate Womack at Otter PR.

The details: - The Elora uses a wall-hugger reclining mechanism that allows full recline with 4.25 inches of clearance from the wall. - The seating depth is just over 24 inches. - CHITA says the sofa combines high-density foam with feather-and-fiber cushioning. - Each seat includes an individual power headrest that can be adjusted separately. - The sofa comes in two widths to fit different living spaces. - The upholstery uses textured polyester with yarn-dyed slub yarns and chenille accents. - The frame is kiln-dried and corner-blocked engineered wood. - The support system uses high-gauge sinuous springs. - The Elora uses FSC-certified wood and CertiPUR-US-certified foam. - The upholstery carries OEKO-TEX STANDARD 100 certification. - The power components use UL- and FCC-certified motors. - Joly Design Studio is known for understated forms, clean structural lines and practical furniture design. - CHITA says the Elora reflects the company’s focus on thoughtful design, lasting quality, comfort and functionality.

Between the lines: - The product positioning suggests CHITA is trying to make reclining furniture feel more design-forward and less bulky. - The collaboration also gives CHITA a way to signal design credibility while keeping the product anchored in everyday usability. - The certified materials and components may appeal to shoppers looking for reassurance on sourcing, foam safety and electrical standards.

What's next: - CHITA is likely to keep building on outside design collaborations as part of its furniture strategy. - The Elora now joins CHITA’s lineup of sofas, recliners, chairs, tables, storage pieces and other home furnishings. - Customers can buy the sofa now through CHITA’s website.